Breakfast pioneers of the 1920s

This website tells the stories of two breakfast cereals, Weet-Bix and Cerix Puffed Wheat. Both products were invented in Sydney, Australia, in the decade after the First World War and today form part of the range of cereals produced by Sanitarium.

Weet-Bix was first made by a company called Grain Products Limited around 1926. Based on Granose, a bland breakfast biscuit produced by the Sanitarium Health Food Company, the addition of sugar and malt in the Weet-Bix formula proved a runaway success. Grain Products Limited benefited from the combined skills and talents of four men: Arthur Shannon, Bennison Osborne, Norman Jeffes and Fred Foots.

Cerix Puffed Wheat was first made by C.V. Rowell and J.B. Auslebrook at Concord sometime between 1919 and 1921. The major piece of equipment used in its production was a cannon!

The histories on this website have been written by John Bagnall, nephew of Arthur Shannon, the businessman and entrepreneur behind Weet-Bix. You are welcome to leave comments, queries or further information about the early history of Weet-Bix and Cerix. Comments can be added at the end of each story.